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Cycling fans to enjoy more live coverage of Australian action
- Category: News
- Published Date
- Written by Tony Scott
SBS already provides extensive coverage of international cycling and highlights coverage of the major domestic calendar events. However in 2012 SBS will air live coverage of the elite men's road race at the Mars Cycling Australia Road National Championships in Buninyong plus all the action of the weekend's racing at the Cycling Australia Track National Championships in Adelaide.
The agreement will also see expanded coverage of the BMX Australia National Championships and the Mountain Bike Nationals.
Cycling Australia CEO, Graham Fredericks, says the agreement reinforces the role of SBS in the development of cycling in Australia.
"SBS has been our broadcast partner for close to a decade and in that time has introduced cycling to a wider audience and helped us showcase the amazing talent we have in this country," said Mr Fredericks. "They have brought the performances of our international stars into Australian homes and supported the emerging talent racing in our domestic events.
"There is no more fierce contest than the one to claim the title of Australian champion and we're pretty excited that Australian sports fans will now have the chance to witness the racing as it happens."
Mountain bike and BMX events will also benefit from increased coverage.
"The deal will deliver a full mix of boards, bitumen and dirt action for all cycling fans," said Mr Fredericks.
SBS Television Head of Sport, Ken Shipp, says the agreement further strengthens the network's relationship with cycling.
"Cycling is a big priority for SBS and the sport enjoys a high profile that is the envy of other sporting codes," said Mr Shipp. "It has always been our aim to broadcast the Mars Cycling Australia Road National Championships live and on free-to-air and I'm proud that we have finally achieved that goal."
Summary of SBS Television coverage of Cycling Australia championships and events
|
Ballarat (January 5-10) |
Cycling Central packaged highlights of all events plus live broadcast 1400 - 1700 Sunday 8 January 2012 (elite men's road race) on SBS1 |
|
Adelaide (January 25-29) |
Cycling Central packaged highlights of all events plus live broadcast Saturday 28 and Sunday 29 January on SBS2 |
|
Adelaide (23 - 26 February) |
Cycling Central two hour packaged highlights 4 March 1500-1700 on SBS1 |
|
Mt Gambier (17 - 22 April) |
Cycling Central two hour packaged highlights 6 May 1500-1700 on SBS1 |
|
(various dates) |
Cycling Central packaged highlights |
|
(various dates) |
Cycling Central packaged highlights |
|
(late 2012) |
Cycling Central packaged highlights |
Cycling Australia would also like to congratulate the network for its success at this week's Australian Sports Commission Media Awards. The SBS cycling coverage won the Best Coverage of Sport by an Organisation (Broadcast Media) and Mike Tomalaris received the award for Best Coverage of Sport by an Individual (Broadcast Media).
_____________________________________________________
Gennie Sheer, Sheer Rhetoric
Marketing & Communications Manager, Cycling Australia
Tel: +61 418 863 533 | Email:
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Cycling Australia website: www.cycling.org.au
Claire Nance
Communications Specialist, SBS Television
Tel: +612 9430 3792 | Email:
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SBS Cycling Central website: www.sbs.com.au/cyclingcentral
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